ALMA Board of Directors
Founded in 1997, the Arizona Latino Media Association (ALMA) is dedicated to promoting diversity and inclusivity in the media industry, particularly in coverage related to the Latino community in Arizona.
Our board members are passionate advocates for fair and balanced media representation. They bring unique expertise and a shared commitment to making a difference in our media landscape. Get to know the individuals driving ALMA's mission forward and working to create a more inclusive and informed media environment.
President
Al Macias
Al is a veteran journalist with more than 30 years of experience in broadcast news reporting, production and management. He was part of the management team that launched the KNXV newsroom in 1994 and oversaw its growth from a staff of 20 to more than 60 in less than a year. He also served in multiple management roles at KPNX-TV from 1981-1994 and as an assignment editor and manager for KTVK, both in Phoenix. Macias is news director for the KJZZ newsroom. A Phoenix native, Macias earned a journalism degree from Arizona State University.
Vice President
Nicole Greason
Nicole Greason is director of marketing and public relations for Barrett, The Honors College at Arizona State University.
She previously worked in marketing, public relations, and communications positions for business law firm Fennemore Craig, P.C., Maricopa County Department of Public Health, Maricopa Community
College District, Tempe Union High School District, Kyrene Elementary School District, and the University of Texas at El Paso. Prior to her work in marketing and public relations, she was a reporter and editor at The Tucson Citizen, a daily afternoon newspaper in Tucson, Ariz. She is vice president and past president of ALMA and a member of the National Association of Hispanic Journalists. She is vice president of the Society of Professional Journalists Valley of the Sun (Phoenix) chapter and a member of the National Society of Professional Journalists.
Nicole earned a bachelor’s degree in journalism from the University of Arizona and a master’s degree in English with distinction from Northern Arizona University.
Treasurer
Anita Luera
Anita, the former director of high school programs at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, brings a wealth of experience from her 27-year career in television broadcast news. During her impressive career, she held management positions at three prominent Phoenix TV stations, including 12 News, Univision KTVW, and Channel 10, where she garnered awards for her exceptional news production skills.
Anita's dedication extends beyond her professional work. She has been an active volunteer and organizer of the annual news writing workshop for high school journalism students in collaboration with the Arizona Latino Media Association and ASU. Additionally, she is a member of the National Association of Hispanic Journalists (NAHJ) and served as the President of ASU's Chicano/Latino Faculty Staff Association (CLFSA).
Anita is an alumna of ASU, holding a BA in Broadcasting, and she was honored with induction into the Walter Cronkite School of Journalism Alumni Hall of Fame in 2018.
Board Member
Richard Ruelas
Richard is a reporter for the Arizona Republic. He has worked as a breaking news reporter, features reporter and columnist. He started working at the Republic and Gazette in 1994. He writes profiles of the people that make Arizona interesting. His work has also been featured in USA Today, and 12 News Phoenix. Richard is a graduate of Arizona State University.
Board Member
Gabriel Gamiño Guerrero
Gabriel Gamiño serves the Alhambra Elementary School District as its Director of Community Relations. There he oversees communications and marketing for the district. Before joining Alhambra, he was a full-time reporter/anchor at KTAR News 92.3 FM, where he now is a fill-in anchor. He is a proud "Double Devil," having earned his bachelor's and master's degrees at Arizona State University. Born in Leon, Guanajuato, Mexico, he was raised in west Phoenix.
Board Member
Jonathan Higuera
Jonathan Higuera is a communications professional and former journalist who specializes in helping organizations tell their story in an authentic voice. He currently works for Creighton University at its Phoenix Regional Campus as the communications strategist. He previously worked at Scottsdale Community College, helping the college boost its community profile through positive media coverage and
external/internal communications. His previous positions include serving as Deputy Director of the Reynolds Center for Business Journalism at ASU’s Walter Cronkite School of Journalism and working as a business writer for the Arizona Republic. He also served as Editor of the Hispanic Link Weekly Report in Washington, D.C. and as a metro reporter for the Washington Times. He has a bachelor’s degree in Broadcast Journalism from Arizona State University and a master’s degree in Mexican-American Studies from the University of Arizona. He and his former wife have a 15-year-old son, Alejandro. He enjoys fishing, traveling, hiking and reading.
Board Member
Jhoana Molina-Villar
Jhoana Molina recently started her new role as Immunizations Equity Project Manager at the Maricopa County Department of Public Health. She works with the Spanish-speaking community to inform them of the services public health offers. Her previous work included producer/reporter at Phoenix 11 and anchor/reporter at Univision in Phoenix. Jhoana received her BA in Broadcast Journalism and a minor in Spanish from Arizona State University.
Board Member
Sandra Munoz
Sandra Munoz is the creator of Latinaology.com, an inspired lifestyle and auto blog with Latina flair, and the first Hispanic automotive journalist in Arizona. Her weekly column is published in Digital Trends en Español. As the founder of Latinaology, she collaborates with brands representing companies in the fields of automotive, travel, food, health, beauty, and entertainment including: Toyota, Lexus, Porsche, Volkswagen, Honda, Hyundai, Jeep, Chevrolet, Mercedes Benz, Porsche, Infiniti, Jaguar, Ford, Subaru, Fiat, Mazda, Harrah’s, Neutrogena, Narciso Rodriguez, and Four Seasons Resorts.
Sandra also directs an award-winning marketing and social media consulting group specializing in connecting clients with the Hispanic market, the largest growing ethnic consumer group. She was recognized in 2009, by the Arizona Hispanic Chamber of Commerce and Univision-Radio, as one of the 40 Hispanic Leaders Under 40. She also received the prestigious Arizona Governor's Volunteer Award in 2005. She is a graduate of the Valley Leadership and Hispanic Leadership Institute. Her proudest role is that of mother to grad nurse Brandon Munoz. She resides in Phoenix, with her dog Vanilla. She prefers a smoky eye rather than a bold lip.
Board Member
Juan Villa is currently the News Director of Univision Arizona in Phoenix and Univision 32 in Salt Lake City, Utah.
Villa has more than 27 years of experience in the Spanish media including television, radio and newspaper.
He began his career in 1995 as a News Announcer in the Spanish Radio station KPHX-1480 “La Super X”. Later, he became the first News Reporter/Announcer for Radio Unica 740AM. In 2000 he became one of the founding reporters for La Voz Newspaper where he became Chief of information. He worked as a News Producer and Managing Editor for Telemundo Arizona.
In 2011, he became News director at KTVW Univision Arizona.
Villa is a recipient of multiple Emmy awards for TV News content. He is also an Award winning of print media awards from The Arizona Press Club and National Association of Hispanic Publications. Villa earned his bachelor's degree in journalism at the Walter Cronkite School of Journalism at Arizona State University (ASU) in 1998. Villa also has a master's degree in Spanish Literature from ASU and a Doctoral Studies. He has represented ASU in several academic conferences in Mexico, Spain, Colombia and Venezuela.
Juan Villa is originally from Mexicali, Baja California. He is the author of the book: Coyotes en el cine fronterizo (2011).
Board Member
Octavio Pulido
As of August 2023, Octivo assumed the role of Telemundo's Network News Anchor/Correspondent for their newly designed midday national newscast. Over the past eight years, Octivo has diligently built a successful professional career within two of Arizona's primary Latino media organizations. Initially, he served as a producer and multimedia journalist at Univision Arizona, and for the past three years, he has taken on the roles of anchor and multimedia journalist at Telemundo Arizona.
Octivo acknowledges that his journey in the world of journalism in Arizona has been an extraordinary experience, and he attributes much of his success to the support and opportunities provided by the Arizona Latino Media Association (ALMA).
Upon relocating to Arizona, ALMA played a pivotal role in Octivo's professional integration into the state's journalism community. It was through ALMA that he was introduced to Juan Villa, a mentor, former boss, and a prominent figure in Arizona's Latino media landscape.
Octivo firmly believes in the significance of strong mentors and a robust professional network as crucial elements for achieving success in journalism. ALMA served as a catalyst in establishing these vital connections for him. As a member of ALMA, Octivo personally witnessed the organization's substantial impact on aspiring journalists. He fondly recalls receiving a scholarship to attend his first National Association of Hispanic Journalists (NAHJ) journalism conference, an experience that continues to have a lasting and positive influence on his career trajectory.