ALMA leaders

The Arizona Latino Media Association (ALMA) is a 501(c)(3) volunteer organization founded in 1997 with a mission to strengthen the media industry through diversity initiatives that deepen the scope, coverage, and understanding of the Latino community. We are dedicated to ensuring fair and balanced reporting on issues that matter most to Latinos in Arizona.

Our board members are passionate advocates for accurate representation in media. They bring unique expertise and a shared commitment to creating a more inclusive and informed media landscape.

In 2015, ALMA proudly became the Phoenix chapter of the National Association of Hispanic Journalists (NAHJ). As an official NAHJ chapter, we continue to adapt to the changing media environment while welcoming and supporting the next generation of media professionals with great excitement.

ALMA Board of Directors

Dedication. Expertise. Passion.

President

Al Macias

Al is a veteran journalist with more than 40 years of experience in broadcast news reporting, production and management. He was part of the management team that launched the KNXV newsroom in 1994. He also served in multiple management roles at KPNX-TV from 1981-1994 and as an assignment editor and manager for KTVK, both in Phoenix.

Macias finished his full-time career at KJZZ where he spent 12 years and served as news director until his retirement in 2022. He continues his journalism work in a part-time capacity at KJZZ as a news editor. In his own words: "I failed retirement."

A Phoenix native, Macias earned a journalism degree from Arizona State University.

Vice President

Nicole Greason

Nicole Greason has more than 30 years of experience in marketing, communications and public relations.

She served as director of marketing and public relations for Barrett, The Honors College at Arizona State University for nearly 13 years and retired from this position in 2025.

She previously worked in marketing, public relations, and communications positions for business law firm Fennemore Craig, P.C., Maricopa County Department of Public Health, Maricopa Community College District, Tempe Union High School District, Kyrene Elementary School District, and the University of Texas at El Paso. Prior to her work in marketing and public relations, she was a reporter and editor at The Tucson Citizen, a daily afternoon newspaper in Tucson, Ariz.

She is vice president and past president of ALMA and a member of the National Association of Hispanic Journalists. She is vice president of the Society of Professional Journalists Valley of the Sun (Phoenix) chapter and a member of the national Society of Professional Journalists.

Nicole earned a bachelor’s degree in journalism from the University of Arizona and a master’s degree in English with distinction from Northern Arizona University.

Treasurer

Anita Luera

Anita, the former director of high school programs at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, brings a wealth of experience from her 27-year career in television broadcast news. During her impressive career, she held management positions at three prominent Phoenix TV stations, including 12 News, Univision KTVW, and Channel 10, where she garnered awards for her exceptional news production skills.

Anita's dedication extends beyond her professional work. She has been an active volunteer and organizer of the annual news writing workshop for high school journalism students in collaboration with the Arizona Latino Media Association and ASU. Additionally, she is a member of the National Association of Hispanic Journalists (NAHJ) and served as the President of ASU's Chicano/Latino Faculty Staff Association (CLFSA).

Anita is an alumna of ASU, holding a BA in Broadcasting, and she was honored with induction into the Walter Cronkite School of Journalism Alumni Hall of Fame in 2018.

Secretary

Kathy Ritchie

Kathy Ritchie has 20 years of experience reporting and writing stories for national and local media outlets — nearly a decade of it has been spent in public media.

Ritchie joined KJZZ in 2014 — and it’s here where she has spent most of her public media career. In 2017, Ritchie began reporting on aging issues, almost exclusively, for KJZZ.

Over the years, she has reported on the myriad challenges facing LGBTQ elders, the topic of aging and intimacy, senior homelessness, ambiguous loss and grief, grandfamilies, long-term care and costs of aging, and what it means to age in our society.

Board Member

Richard Ruelas

Richard is a reporter for the Arizona Republic. He has worked as a breaking news reporter, features reporter and columnist. He started working at the Republic and Gazette in 1994. He writes profiles of the people that make Arizona interesting. His work has also been featured in USA Today, and 12 News Phoenix.

Richard is a graduate of Arizona State University.

Board Member

Gabriel Gamiño Guerrero

Gabriel Gamiño serves as the Director of Community Relations for the Alhambra Elementary School District, where he leads the district’s communications and marketing efforts. Prior to joining Alhambra, he worked as a full-time reporter and anchor at KTAR News 92.3 FM, a role he continues to support as a fill-in anchor.

A proud "Double Devil," Gabriel earned both his bachelor’s and master’s degrees from Arizona State University. He was born in León, Guanajuato, Mexico, and raised in west Phoenix.

In addition to his work in education, Gabriel serves on several community and government boards, where he advocates for public schools, youth leadership, and expanding access to opportunity.

Board Member

Jhoana Molina

Jhoana Molina is the Outreach Projects Manager at the Maricopa County Department of Public Health, where she also serves as the Spanish-speaking Public Information Officer. In this role, she leads efforts to engage diverse communities and ensure they are informed about the programs and services available through public health.

Before joining the public health sector, Jhoana worked as a producer and reporter for Phoenix 11 and as an anchor and reporter for Univision in Phoenix. Her background in journalism continues to shape her passion for clear, accessible communication, especially for underserved populations.

She earned a Bachelor of Arts in Broadcast Journalism with a minor in Spanish from Arizona State University.

Jhoana is a recipient of the prestigious Emmy’s Governor’s Award and a three-time recipient of the Arizona Hot Shot Award, recognized for her commitment to keeping vulnerable communities informed and healthy. She also serves on several boards, including the Arizona Latino Media Association (ALMA), Mayo Clinic Community Advisory Board and the GCU Parent Council, working to bridge opportunities for minorities.

Board Member

Griselda Zetino

Griselda Zetino is a seasoned communications leader with a strong background in journalism and a deep passion for education. Before joining Helios Education Foundation, she spent more than a decade as a journalist, most recently at KTAR News 92.3 FM, where she led the station’s education coverage and told impactful stories that helped shape public dialogue.

Now at Helios, Griselda leads efforts to elevate the Foundation’s mission through strategic communications, creative storytelling, and content development. She plays a key role in crafting and coordinating messaging that highlights the Foundation’s commitment to student success.

Originally from Mexico, Griselda grew up undocumented in a low-income household in Mesa, Arizona. She is a proud graduate of Arizona State University, earning her bachelor’s degree in journalism and mass communication thanks to a full-ride scholarship from the very foundation she now helps lead. Her journey fuels her passion for making education more equitable and accessible for all.

Board Member

Martha Maurer

Martha is the Program Director at KTAR News in Phoenix, Arizona, where she leads and oversees the content operations of the multimedia news outlet. She brings nearly 20 years of professional journalism experience in both television and radio, having launched her career delivering news in Spanish at Univision Arizona in Phoenix and in Mexicali, Mexico.

Since joining KTAR News in 2012 as an editor, Martha has served in multiple roles—including News Director—rising steadily through the ranks. She became the first female and Latina to be named News Director of KTAR in the then 95-year history of the station.

She holds a bachelor’s degree in broadcast journalism from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

Board Member

Nallely Pimentel

Nallely Pimentel is the founder of NallelyMultimedia, CEO of TV Foro Social and an award winning multimedia in the 45th Annual People’s Telly Awards for her documentary, “Vocations a Life’s Decision”.

She is an experienced ethical journalist with nearly 20 years in the broadcast media industry in Mexico and the United States. She is also a member of NAHJ and has obtained degrees in journalism. leadership, digital marketing, business administration and is currently pursuing a Master's degree in Human Resources Administration.

She has worked for Azteca America, Univision, Telemundo and Cox Communications. She is the author of the bestseller '"Become a Leader," in Spanish “Conviértete en Líder” and has four additional books contributions about digital marketing, leadership and personal growth.

She serves on the board of directors of the WEF (Women's Economic Forum) in Miami Florida USA. She has been the speaker and moderator of the International “Congress of Leaders” editions 2022, 2023, 2024 and recently 2025 Marketing connector at Miami Chapter. She's received several awards including the 40 under 40 in Southwest Arizona by THCC (Tucson Hispanic Chamber of Commerce) in 2021. She is a coach, mentor, teacher, trainer and speaker, certified and licensed by John Maxwell Leadership since 2021. In 2022, she was selected by the fashion designer Tory Burch to be part of the global “Embrace your Ambition” entrepreneurial community in New York City.

Proudly a mother of 3 teenagers who loves to travel.

Elections process for board members

When there are seats on the ALMA Board that are open for election/re-election, candidates are sought to fill them. Board membership is voluntary, but an election process is necessary to fill open seats. Current board members may seek re-election.

Eligibility: board candidates must be paid members of ALMA in good stead. The annual cost of ALMA membership for professionals is $35.

ALMA is an organization made up of working journalists and media/public relations professionals. We support diversity in the media industry. We plan and host events for young, aspiring journalists, including the annual ALMA High School Journalism Workshop. We also provide scholarships for students studying journalism at Arizona State University and local colleges. In addition, ALMA is an affiliate of the National Association of Hispanic Journalists.

The ALMA Board is instrumental in planning, hosting, and executing the organization’s programs.